VIEWER PROFILE*

Median Age: 21
Median HH Income: $53,000

Income: 44.4% of Viewing Households earn $60K+, 32.9% earn $75K+, 19.1% earn 100K+ and 10.3% earn 125K+.

Education: 31.1% of the Viewing Households have one to three years of college education and 20.6% have four plus years of college education.

RE Target Audience

VIEWER TARGETED

Persons: 18-24, 18-34
Men: 18-24, 18-34
Women: 18-24, 18-34

Local Markets include : Tampa, FL; Atlanta, GA; Detroit, MI ; Battle Creek, MI; Grand Rapids, MI; Chicago, IL; and worldwide via web TV

 

VEWER LIFESTYLE

Source: MRI Doublebase 2007, weighted to Population (000) - Base: A18+, 3Q'07

All Index

RETV

Shopped at an electronic store in the past month 100 188
Spent $1,000+ on clothing expenditures 100 159
Spent $1,000+ on audio equipment in the past year 100 164
Attends movies once a month 100 156
Spent $1,000+ on household furnishings in the past year 100 153
Spent $1,000+ on fine jewelry in the past year 100 153
Bought 3+ athletic shoes in the past year 100 148
Drank sports drinks/thirst quenchers in the past month 100 144
Spent $1,000+ on a personal computer at home 100 141
Visited a theme park in the past year 100 144
Among the first of their friends/colleagues to try new technology products 100 139
Attended a music concert/performance in the past year 100 129
Went to a fast food/drive-in restaurants/steak house in the past month 100 114

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